Trends affecting operations

During 2013, the Corporate Responsibility team defined the trends that affect Hansel’s operations. This involved considering global megatrends and identifying those which particularly apply to Hansel.

The main megatrends affecting Hansel concern the development of the global economy, sustainable consumption and changes in consumer status. The latter refers particularly to the strengthening role of the consumer, which means that companies must offer their customers solutions which are easy to use and function properly. Additionally, there are various technology-related trends influencing operations.

Once the megatrends had been identified, the focus moved to those which affect Hansel’s operations on a practical level.