Transparency and stakeholder communications
The principles of communication at Hansel are transparency, consistency and timeliness. Work to update Hansel’s communications strategy began in late 2013. The CSR principles listed in the company’s overall strategy will be taken into account in the update.
Through consistent communications, Hansel seeks to maintain a corporate image that emphasises expertise from different angles. Hansel also strives to maintain and develop an interesting and attractive employer image.
Besides its traditional communication channels, Hansel is increasing its use of social media. Through Facebook and Twitter, Hansel can disseminate information on its operations and gather real-time feedback from its customers, suppliers, and other partners.